![](https://cdn.myportfolio.com/bdc00f9e-c4d2-4af1-bb41-9b56cfb870fa/9c1dd0aa-4d5c-42eb-8f2c-e188acf9b0ca_rw_1200.jpg?h=f68110f69c1cc56c74b5087fe75fc269)
With the opening of its first restaurant outside Singapore in 2012, award-winning fine dining chain Imperial Treasure Restaurant Group wanted to create a new corporate profile and new website.
The copy was written in English and Chinese (the new restaurant was located in Shanghai, China).
![](https://cdn.myportfolio.com/bdc00f9e-c4d2-4af1-bb41-9b56cfb870fa/e77c9a1b-0b48-4ab2-a69e-f9a2ac97cead_rw_1200.jpg?h=7c6f6b1a9ff99f275acdcccd0ce337cf)
![](https://cdn.myportfolio.com/bdc00f9e-c4d2-4af1-bb41-9b56cfb870fa/feccf533-3b21-4517-a574-a684887ca3f0_rw_1200.jpg?h=923a48d6ae2b4689181ef9de250b741a)