iKare approached me at the very inception of their business with little more than a visual identity — and a mission to enhance quality of life for seniors through holistic home-based caregiving support.
I first worked with them to understand their business goals and how they were different from existing players in the caregiving sector.
From there, I developed a brand voice that they could use throughout their marketing and communications, crafted their initial website copy, and researched a list of SEO keywords to guide their future content marketing efforts.
Services page
The iKare team wanted a clean, clutter-free website to reflect the simplicity of their membership programme. The website was designed by Martin Maher/Zebra and built by Fugue Media.
Clients get their own relationship manager who will arrange for nursing care, medical equipment, transportation, and other logistics - thereby making caregiving at home easier and more rewarding.